INDUSTRY NEWS �C Michael Schumacher New Audemars Piguet Ambassador
Within the symbolic setting of Meilenwerk, a former railway freight station reconverted into an exhibition facility for classic cars, Audemars Piguet CEO Philippe Merk officially welcomed Michael Schumacher into the AP family, of which the German driver thus becomes the new icon. An authentic living legend with his seven world championship titles, Schumacher holds the most prestigious records in m...
May. 10, 2025
LeBron James wearing Audemars Piguet Royal Oak Offshore
Photo: Larry Busacca / Getty ImagesLast night, during a nationally televised press conference for NBA super star LeBron James to announce where he would be playing next year, LeBron (aka King James) was wearing an Audemars Piguet Royal Oak Offshore wristwatch. Specifically the Royal Oak Offshore Volcano Limited Edition. Not only did he announce one of the most blockbuster free agent deals (sign-an...
May. 12, 2025
