WSJ: How to 'Move' a 35K Watch in a Recession
The Wall Street Journal published a fun article this week on the tricks watch salespeople use to keep expensive timepieces moving off the shelves and out the door during a recession. These tactics include avoiding any mention of price, bait-and-switch techniques, and emphasizing the "romance" and "value" of pricey watches. One of many strategies for salespeople include laying &...
May. 12, 2025
New brand: Praesto Aviator
TweetEmail There are a great many variations on the WWII-inspired aviator#39;s watch; today it#39;s my pleasure to introduce a new company, Praesto. The name is from Latin, meaning quot;To be outstanding; to excel.quot; Praesto (the company) is actually a new project from the people at the Giovino Watch Company, who have for years been making watches for other brands. Praesto is their chance to ma...
May. 12, 2025
